by admin | Jun 13, 2020 | Branding, Business, Entrepreneurship, Startup
Your brand needs to take a stand. Whether brands and business owners should speak on political and social issues, is a conversation that I’ve had almost daily with my clients, friends, and colleagues. It has also been brought up as a question by attendees during... 
by admin | May 27, 2020 | Branding, Business, Entrepreneurship, Startup
All strong brands, big and small, have some traits and characteristics in common that make them so. Let me share seven features that are key to a successful, healthy, and sustainable brand. After working in branding and brand development for over 17 years and spending... 
by admin | May 16, 2020 | Branding, Business, Entrepreneurship, Startup
The popular Netflix show Tiger King: Murder, Mayhem, and Madness, better known as just “Tiger King” is a true-crime documentary miniseries about the life of Joe Exotic. This zookeeper is part of a deeply interconnected society of big cat... 
by admin | Mar 15, 2020 | Branding, Business, Entrepreneurship
Let’s talk about how to best handle the Coronavirus crisis from a brand standpoint. Personal and Commercial brands no matter the size of your business need to know how to handle this situation. Our founder, CEO and CCO Valentina Gomez Bravo did a couple of... 
by Christian Salcido | Nov 9, 2017 | Business, Digital Marketing, Entrepreneurship
Although in a past article in which we defined what is SEO and its importance for business, we named, defined and gave examples on what are both the SEO On-page and the SEO Off-page; In this article we will see a more complete definition and we will make a comparison... 
by Christian Salcido | Nov 9, 2017 | Business, Digital Marketing, Entrepreneurship
With all the different Digital Marketing tools that exist, it is normal for a company to focus its resources on more “popular” tools today, such as marketing through social networks or with those that have a proven effectiveness such as web ads. But blogs...