by admin | Jun 13, 2020 | Branding, Business, Entrepreneurship, Startup
Your brand needs to take a stand. Whether brands and business owners should speak on political and social issues, is a conversation that I’ve had almost daily with my clients, friends, and colleagues. It has also been brought up as a question by attendees during... 
by admin | May 27, 2020 | Branding, Business, Entrepreneurship, Startup
All strong brands, big and small, have some traits and characteristics in common that make them so. Let me share seven features that are key to a successful, healthy, and sustainable brand. After working in branding and brand development for over 17 years and spending... 
by admin | May 16, 2020 | Branding, Business, Entrepreneurship, Startup
The popular Netflix show Tiger King: Murder, Mayhem, and Madness, better known as just “Tiger King” is a true-crime documentary miniseries about the life of Joe Exotic. This zookeeper is part of a deeply interconnected society of big cat... 
by admin | Mar 15, 2020 | Branding, Business, Entrepreneurship
Let’s talk about how to best handle the Coronavirus crisis from a brand standpoint. Personal and Commercial brands no matter the size of your business need to know how to handle this situation. Our founder, CEO and CCO Valentina Gomez Bravo did a couple of... 
by admin | Nov 21, 2018 | Entrepreneurship, Uncategorized
Stress Relief | Four Management Tips for Business Owners and Professionals Being a business owner, or otherwise being in the professional world, can be tremendously fulfilling. And yet, sometimes, the rewards can be outweighed by stress. If you want to achieve the... 
by Christian Salcido | Nov 9, 2017 | Digital Marketing, Entrepreneurship, Social Media, Social Media Marketing
In a highly competitive market such as the one in which most companies are today, it is understandable that each marketing investment has to be carefully evaluated and defined in order to reach the target market in the most efficient way. For this reason, many... 
by Christian Salcido | Nov 9, 2017 | Business, Digital Marketing, Entrepreneurship
Although in a past article in which we defined what is SEO and its importance for business, we named, defined and gave examples on what are both the SEO On-page and the SEO Off-page; In this article we will see a more complete definition and we will make a comparison... 
by Christian Salcido | Nov 9, 2017 | Business, Digital Marketing, Entrepreneurship
With all the different Digital Marketing tools that exist, it is normal for a company to focus its resources on more “popular” tools today, such as marketing through social networks or with those that have a proven effectiveness such as web ads. But blogs... 
by Christian Salcido | Nov 9, 2017 | Business, Digital Marketing
What is SEO and why do businesses need it? In this new era of digital communication in which we live, where we are all connected to social networks, we send the important information by email, we even shop online and we live much of our lives through the internet;... 
by Christian Salcido | Nov 9, 2017 | Digital Marketing
What is SEO and why do businesses need it? In this new era of digital communication in which we live, where we are all connected to social networks, we send the important information by email, we even shop online and we live much of our lives through the internet;...
